If you haven’t guessed it already, Facebook pages are great opportunities to increase your Internet presence mainly because you can optimize the pages just like any other web page – and they show up in the SERPs. Best .
Facebook pages have advantages over the traditional Facebook profile. No. 1, there is no limit to the number of fans a page can have. Your Facebook profile, on the other hand, is limited to 5,000 fans. While Facebook profiles often show up in SERPs, the do so mainly for the names of account holders so they make great reputation management tools, but you can optimize your Facebook pages around specific keywords. That means you can make a list of your important keywords and optimize Facebook pages around those keywords just as if you were building a web page.
Why would you to do that? Why not just build a page on your website? The primary reason is access. With a Facebook page you have access to millions of Facebook users who might not find your website any other way. Another thing, Facebook itself has millions of web pages and has been around long enough that its authority rating by the search engines is very high. If you have a newer site then you might actually get better search engine traction from a well optimized Facebook page. Then you can send visitors of your page to your website with a link for more information.
Facebook pages present an opportunity for webmasters to gain access to new site visitors and customers through a social media and search engine optimization campaign designed to interact in unique ways.
Premium WordPress Themes – Authority Score
Google didn’t create back links, but Google was the first search engine that ranked web pages based on the number and type of back links it attracted. To this day, Google’s ranking algorithms are based, at least in part (and I’d like to add it’s a large part), on back links. Even other major search engines have followed suit and now include some analyzation of back links in their ranking algorithms.
Of course, over time, Google has refined its back link algorithm in particular and its search engine optimization ranking algorithm in general. Instead of just counting links as Yahoo! appears to do, Google actually looks at a number of factors related to links and judges those links based on an unknown scale of value (It’s unknown to the larger Web community, though I’m sure someone at Google knows how this value is calculated). One thing is for sure: If you want to rise in Google search engine and maintain a prominent position, you must build some links back into your website.
Anchor text is one of the ranking factors that Google looks at in judging link value. It’s just one factor. Other factors include number of links, number of different sources of links, authority of those sources, relevance of the sites that link to you, and a variety of other factors are considered as well. When it comes to anchor text, the variation of ranking factors is no less complicated.
Some of the factors related to anchor text that Google analyzes in your back links include:
- Specific keyword of each back link
- Relevance of anchor text
- Authority of linking page
- Relevance of linking page
- Variance in anchor text phrases used in overall back link portfolio
- Relation of anchor text phrase to outbound anchor text in links on page being linked to
- Optimization of on-page elements like photos, videos, and content
In short, Google favors a variety of anchor text to any page that is linked to. 100 links that vary 20 different relevant keyword phrases will gain more traction than 100 links that all use the same keyword phrase. If those 100 links are from a variety of different link sources with varying degrees of authority and relevance then that is even better. This tells Google that your back links are natural and not forced and that goes a long way to building your long-term reputation.
Premium WordPress Themes – Outbound Links
Much is said of inbound link building. Lord knows, we’ve done our fair share here at SEO Journal. But what about outbound links. Do those count?
Yes, in a word, outbound links are important too. But you have to consider, with outbound links, that every one you have an exit for your visitors and an invitation to go somewhere else. But outbound links can be good for search engine optimization too. You have to weigh the costs against the benefits.
When you link out to other sites within your niche, keep in mind that visitors to your site consider that an endorsement. So do the search engines. It helps those other sites, but it also helps you because the search engines see it as a willingness to participate in the wider web rather than closing yourself off as a cyberhermit. The downside is you could be linking to the competition.
Nevertheless, competitive issues aside, outbound links pass on relevance. A link to a complimentary site within the same niche shows the search engines that you care about providing value to your readers. That translates into being a more authoritative source. And search engines like authorative sources. The question for you is, which sites in your niche do you want to link to and where do you want to place those links?